Point of sale. We seek to generate “shopping memorable experiences” give us visibility, influence, growth, loyalty transformed into a step towards evangelization of our customers.
70% of purchase decisions are taken in establishing why the opportunity to influence the decision of the customer through advertising and point of sale shares is clear.
In short, all promotional activities must make a difference in the field where the play all products: point of sale. This is where we make our actions entertainment and visits with our task forces (working groups) to more targeted sales.. etc.. because the action requires unique selling point.