Street Marketing. This is the direct contact between the consumer and the brand.
Gather all the promotions, advertising campaigns and communication activities that take place in the urban environment or in commercial areas where it generates an experience that creates a story where the brand makes contact with the public in their own habitat and interact.
Today it is not enough to wait for the consumer. You should go for it with creativity and innovative actions through the implementation of original and compelling campaigns that generate more attention. That’s when the marketing goes out.